Clothing brand · demo
A demonstration site built by Shydore. The business is invented — the drops, the prices and the stock are all placeholder.
Nothing here takes a payment, there will be bugs, and some corners are unfinished. A demo is made to show a look and a feel, not to be operated.
Your own site gets the opposite treatment: real content, every link working, checked end to end, and me on the end of the phone.
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Chapter IV — Ash & Iron Occult streetwear cut heavy and printed by hand. Short runs, numbered on the hem, never restocked. When a chapter closes it stays closed.
Est. MMXIX
Wrexham · Wales
The creed
None of this is a marketing position. They are the only three things we have refused to move on since the first run.
The creed
None of this is a marketing position. They are the only three things we have refused to move on since the first run.
Every run is capped before it prints and the screens come down afterwards. If you missed it, you missed it — we would rather close a chapter than dilute one.
Every piece is pulled by hand in Wales, on heavyweight blanks we have worn ourselves for two years before putting our name on them.
The imagery is gothic, occult and deliberately unsubtle. It is art direction, not a belief system, and we will not sand the edges off it to sell more units.
Chapter IV
Cut in January, printed across five weekends, and closed the moment the last numbered hem went out. This is everything the chapter was.
Chapter IV
What is left of it is below. When it is gone the page goes quiet and we start cutting the next one.
Chapter IV
Six pieces, cut from the same cloth. Every run is capped and hand-numbered — once the last one goes, it is gone for good. [ 06 pieces / 04 in stock ]
The print
Drawn over four months and abandoned twice. A thing held together by other people's fixes — safety pins, a nail through the skull, a button where a wound should be — and somehow still sitting up.
It is the only full-front print we have ever run, and the plates were destroyed after the fortieth pull. What is left is what there is.
Fit & care
Everything is boxy and true to size, cut a touch shorter in the body and wider through the shoulder. If you want it oversized, take one size up — the length will still sit right.
Cold wash · inside out · never tumble the prints
Chapter V — coming
Chapters are announced to the list first and sell out before they reach anywhere else. One email per drop. Nothing otherwise.
Demo site — the form does not submit anywhere.